Types of Marketing Materials

Marketing material can take many different forms, including:

• Product brochures

  A product brochure is a brochure used to promote or detail the features of a product.

• Destination guides

  A destination guide offers basic information or instruction on holidays and destinations. A tour package to Hawaii may be presented in the form of a destination guide.

• Promotional fliers and leaflets

  Promotional fliers and leaflet are normally used to promote simple services. For instance, a transport service may promote itself by a one page leaflet that outlines their schedule and costs.

• Conference, programs and registration forms

  Conference, programs and registration forms are marketing materials that promote a specific event. These type of marketing materials are usually made available only to interested parties. For instance, a conference for Star Trek fans may be detailed via a Trekkie conference guide

• Display materials

  Display materials are materials exhibited publicly, such as a Real Estate agency presenting a flyer of available houses or a board notifying the public of the sale of a property.

• Product support manuals

  Product support manuals detail the use of a product. An international alarm clock may come with a reference guide that explains how it is used.

• Advertising materials

  Advertising materials are materials aiming to attract public attention to a product or business. Advertising materials come in many forms including print, television, via the internet, radio and billboards. Sometimes a service may be advertised by less conventional means, for example, on the back of public transport tickets.

• Direct mail pieces

  Direct mail pieces are advertising circulars or other printed matter sent directly through the mail to a specific demographic group, geographical area, customer base or target market. A tour group company with a loyal customer base may send quarterly mail outs to customers to inform them of their latest deals and services. The use of email in the form of what is called spam mail is currently a highly popular form of direct mail marketing.

• Invitations

  An invitation is a spoken or written request for someone's presence or participation, such as for a birthday party.

• Electronically

  Electronic marketing material is produced by electronic means. A new hotel may be advertised by a virtual tour on a Compact Disk or on the web.

• Multimedia

  Multimedia Marketing material uses a combination of several media, such as movies, slides, music, and lighting. A presentation in an auditorium to a number of people may make use of multimedia facilities. Intrepid Travel, a tour group operator run information nights in which their tours are presented in a multimedia format.

• Web Sites

  A web site is a set of interconnected Web pages, usually including a home page, prepared and maintained as a collection of information by a person, group, or organisation. An example is http://www.imdb.com - the Internet Movie Database

• Radio

  Radio is the transmission of programs for the public by radio broadcast, like Triple-J.