Sometimes, factors inside the organisation bring about change. These
are changes that happen because someone – management, staff or unions,
for example – see the need for change to occur.
Internal drivers can relate to:
changes in the organisation's strategy
changes in the staff
the introduction of new equipment
employee attitudes.
Stakeholders (sometimes called key players) are people who initiate
or are affected by a change; for example, management, employees,
union delegates and members of the board of management. They are
also people who have an interest (often financial) in an organisation.
Change agents are people who support and manage a change, such as
senior management, middle management, employees, clients, customers
and consultants.
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