mkt_principles
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 Lecture Notes
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Lecture notes

Lecture 1 - What is Marketing?

Lecture 2 - Marketing Planning

Lecture 3 - The Marketing Environment

Lecture 4 - The Marketing Research Process

Lecture 5 - Consumer Buying Behaviour

Lecture 6 - Market Segmentation

Lecture 7 - Products: Goods and Services

Lecture 8 - New Products

Lecture 9 - Pricing Products

Lecture 10 - Logistics and Marketing Channels

Lecture 11 - Promotion

Lecture 12 - Promoting Products

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