mkt_principles
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 Module 1
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What is Marketing?

Read textbook chapter 1 before proceeding with this module.

 

Introduction

 

Key Terms

 

Learning Outcomes

 

What is Marketing

 

The Marketing Puzzle

 

What do Marketers do ?

 

What is a Marketing Oriented Company? 1

 

What is a Marketing Oriented Company? 2

 

What is a Marketing Oriented Company? 3

 

Marketing Yourself

 

Market Your Business

 

Working with a Marketer

 

Test Yourself

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