Knowing your audience
Every time you write something you should have a particular reader or audience in mind. You must adapt the content, tone and language of your email to the situation (context) and intended audience of your communication. This does not only apply to email, but to all communication.
When composing your email, do not assume that the receiver will understand your language. You should always:
Appropriateness is the key to knowing your audience, appropriateness of language, content and tone.
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