Reading a brief: the first steps

There are three initial steps involved in answering a brief.

  • read the brief to gain an overview of the context and task requirements
  • underline key words and phrases in the text
  • identify problematic words, eg highlight words that you may need to look up or clarify.

Understanding the context

Understanding the context is essential in determining the scope, settings and parameters of the brief. In short, it will often provide insights into the vision of what the project design (and client) is wanting to achieve.

Keywords & phrases

It is important to identify keywords and phrases. These words and phrases are central to interpreting and answering the brief's design requirements.

Problematic words

Make sure you understand all the words and concepts presented in the brief. These words will often be integral to understanding the design and assessment task requirements.

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Activity 1